Woman with the world held above her head

What will fundraising be like in 2020?

by Christiana Stergiou

Bernard Ross and the crew at The Management Centre have developed a great wiki about the future of fundraising. Here’s my contribution.

The Long Tail will get longer:

Although some of the fundraising scenarios here recognise that many of the current ‘blue chip’ charities will…

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Micro-storytelling from Haiti

by Christiana Stergiou

@aidwkr: landed in Port au Prince today – this place is chaos, devestation is profound and this is going to be a long haul ..11:03 AM Jan 16th from web

@aidwkr is Dominic MacSorley, a Concern aid worker in Port au Prince, Haiti. His…

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How an online shoe store is changing the world, one pair at a time

by Christiana Stergiou

By the end of this year, Blake Mycoskie will have given away approximately 300,000 pairs of shoes to kids in need.

How? He set up TOMS Shoes (short for Tomorrow’s Shoes) in 2006. And for every pair of shoes that a customer buys,…

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How to send a nice ‘end of year’ thank you to your donors

by Christiana Stergiou

Have you thought about sending a nice ‘end of year’ thank you email to your donors? Or maybe you’ve already got one planned.

Here’s a nice, simple example from Defenders of Wildlife, a terrific US-based organization. While it has a thanksgiving…

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How to write a great fundraising email, the charity:water way

by Christiana Stergiou

The other day, I looked back on the emails I’ve received over the past few months from charity: water. They’re all very good, but there was one that got me right where it should. In fact, I think it’s one of the best charity emails I’ve received all year.

I’ve been following charity:water’s meteoric rise for some time now on twitter and through their website. Since their inception three years ago, they have raised about US$10 million from approximately 50,000 supporters. And as a result have helped almost one million people in 15 countries to access clean water. Their almost overnight success has come as a result of sheer determination, brilliant networking and excellent fundraising. (BTW, they’re looking for a director of fundraising.)

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Do your fundraising communications work instantly?

by Christiana Stergiou

Greenpeace Australia Pacific recently developed a good looking and effective suite of welcome materials for it’s new regular monthly givers. The great news is that they’ve already reduced the number of those cancelling their monthly gift in the first three…

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