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Donor Loyalty

A kick up the pants on donor loyalty

by Christiana Stergiou

Tiny Essentials of Donor Loyalty may just give your organisation the good kick up the pants that it needs, and that’s just what author Adrian Sargeant thinks many in our sector need.

In the first sentence of Tiny Essentials of Donor Loyalty,…

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When things go wrong

by Christiana Stergiou

I received an unusual email from charity:water, one of my favourite nonprofits, the other day. It admitted failure.

They had grand plans to celebrate and promote the fourth year of their massive September fundraising campaign. Their plan was to broadcast their…

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